We’ve long been fans of Paul Mitchell Professional Hair Care - not only does it actually work magic on your hair but at its core, it’s also a brand that is committed to supporting the professional hair industry. And they’ve brought that ethos to life in their latest collaboration, We Hold The Power.
Joining forces with four commercial hairstylists who have had long working relationships with the brand, Paul Mitchell is aiming to bring the consumer back to the professional hairdresser as their hair expert. In an age where anyone with a phone and an Instagram account can call themselves a beauty influencer, it’s important for the brand to highlight the hard working stylists who have spent years honing their technical and professional skills.
Not to say that these ladies we’re about to talk about aren’t social media stars in their own right, but they are some serious powerhouse names who have worked with the best of the best in the industry. Now they’ve curated a box set of their favourite Paul Mitchell shampoo and conditioner (plus a treatment) for different hair concerns that you can get your hands on.
Read on to learn more about each stylist and their curated Paul Mitchell products for every hair type.
Ashlea Penfold - @ashleapenfold
Mecca, Myer, Clarins, Spell & The Gypsy Collective are just a few of the big names that Ashlea counts as clients so you know she’s the real deal. It’s always about a fresh foundation base and naturally tousled hair for her girls and just one look at her Instagram feed will get you swooning. Her ‘Textured Hair Don’t Care’ collab with Paul Mitchell is all about that textured hair she’s known for creating. That includes the Invisiblewear shampoo, conditioner and volume whip for that final touch of texture.
“I am a huge fan of the Paul Mitchell Invisiblewear range as I love textured ‘lived in hair’ with undetectable product, and I know I can create any style or finish I want,” Ashlea says.
“Invisiblewear Shampoo & Conditioner are the ideal hair prep for on-trend natural, textured hair. Whilst Invisiblewear Volume Whip is my go-to for fighting frizz and creating long-lasting, crunch-free hold.”
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So nice to doll up this beauty @shannontayloor for @grace_loves_lace 👑 BEAUTY NOTES: Hair set using the @sammcknight1 modern hair spray mist available at @meccamaxima. Base using @maccosmeticsaustralia face and body foundation in C5 and the @esteelauder maximum cover to conceal. Brows using @benefitaustralia ka-brow and 24h brow setter. @narsissist climax mascara. @tomfordbeauty shade and illuminate. @hourglasscosmetics ambient light to highlight 🌿
Tanielle Davies - @taniellejaimua
Alternating from bold red lips through to that ‘no-makeup’ makeup look that everyone is looking for, Tanielle knows how to read her client and create the perfect look for every brief. You can count on this professional hair and makeup artist to break the mould and push her creative boundaries to make sure that every look is the best one, even after 14 years in the industry. Tanielle’s pick of the Paul Mitchell range for her ‘Looking For Some Body’ pack is, unsurprisingly, designed to give your hair some body.
“I personally use this shampoo and conditioner duo every day. With all the styling product I use on my hair, it has never felt so incredibly cleansed and soft as when I use Shampoo Two & The Detangler,” Tanielle says.
“When it comes to volumising products, Paul Mitchell Extra Body Boost is a must in my professional and personal styling kit. I use it on all of my shoots for creating lift and volume, without weighing the hair down.”
Luciana Rose - @lucianarose
Apart from being a commercial makeup artist and qualified hairdresser, Luciana is also the ultimate Byron babe. One look at her Instagram, you can see why her dreamy work is a favourite of brands like Spell & the Gypsy Collective and Mecca as well as many other top fashion and beauty labels. You’ve probably seen her work in some really big campaigns without realising it. As a blondie herself, her ‘High Shine, Feelin’ Fine’ collab with Paul Mitchell is based around their Forever Blonde range with a serum thrown in for that shiny, soft finish.
“I love the Paul Mitchell Forever Blonde range. I get blonde foils, which usually throw a bit of yellow, and this range keeps my hair looking as ‘ash’ as possible,” she says/
“Living in Byron Bay the humidity and being in salt water a lot causes my hair to be quite dry and salty. Paul Mitchell Super Skinny Serum tames the frizz and keeps my hair looking healthy and feeling soft.”
Leah Baines - @leahbaines_mua
In her extensive career as a professional hair and makeup artist, Leah’s always been about enhancing natural beauty. She doesn’t shy away from a bold look but it’s always about making the client shine. She’s worked on magazine campaigns, TVCs and fashion shows and she even runs her own masterclasses. She’s worked on a really diverse list of clients both here at home and overseas. She’s another blondie, but likes to keep her hair really bright so her ‘For The Love of Blonde’ pack features a violet-tinted shampoo for the true platinum blonde.
“I’m obsessed with the look and feel of my locks after using the Paul Mitchell Platinum Blonde Shampoo and Conditioner,” Leah says.
“This Platinum duo are my favourite for keeping my blonde hair brass free. These products leave my hair feeling soft and my colour fresh and creamy. Every blonde needs these products in their life.”
So whether you’re a dedicated blondie or just looking for some volume and body in your hair, these specially curated Paul Mitchell packs will be able to help you out. Not to mention that they’re better value than buying the products separately. Shop the limited edition packs and the rest of the Paul Mitchell range with Afterpay on Oz Hair & Beauty today.
If you need any help figuring out which pack is for you, don’t hesitate to get in touch with our helpful customer service team. Don’t forget to sign up for our emails to get updates on new products on Oz Hair & Beauty.
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