What is the clean girl aesthetic and how do I achieve it?

The clean girl aesthetic is a viral beauty trend focused on a fresh, minimal and polished look. It typically includes sleek hairstyles, natural makeup and glowing skin. To achieve this look, use smoothing hair products, such as a Sleek Stick and Style Wand to control flyaways, lightweight skincare for hydration and dewy makeup products for a natural finish. The focus is on effortless, healthy-looking results rather than heavy styling.

What is the “glazed skin” trend and how do I achieve it?

The glazed skin trend is a viral beauty trend focused on achieving ultra-hydrated, dewy and radiant skin with a smooth, reflective finish. This look is inspired by Korean skincare routines, which prioritise layering lightweight, hydrating products to build glow from within. To achieve glazed skin, use hydrating serums, moisturisers and glow-enhancing products that support skin barrier health and long-lasting hydration.

New

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Frequently asked questions(5)

What are the latest viral beauty trends to try right now?

Some of the most popular viral beauty trends right now include the glass hair trend for ultra-smooth, high-shine hair, Korean skincare routines focused on hydration and layering, and scalp scrubs for improving scalp health and hair quality. These trends are widely shared on TikTok and are designed to deliver visible, results-driven improvements to your routine.

What are the biggest TikTok skincare trends right now?

Some of the biggest TikTok skincare trends focus on hydration, skin barrier repair and achieving a natural glow. Popular routines include Korean skincare layering, using lightweight hydrating products, and focusing on ingredients that support long-term skin health. These trends are designed to create smoother, more radiant skin with consistent use.

Why are scalp scrubs trending in haircare routines?

Scalp scrubs are trending because they help remove build-up, exfoliate the scalp and create a healthier foundation for hair growth. By improving scalp health, these products can help support stronger, shinier and more manageable hair. Scalp care has become a key focus in modern haircare routines, especially in viral beauty content.