who is elijah
WHO IS ELIJAH is a cult Australian fragrance brand built on bold, addictive eau de parfums designed to be worn as identity, not just scent. Every WHO IS ELIJAH fragrance is a character in glass - unapologetic, provocative, and made for those who refuse to be pinned down to one version of themselves.
THE HOUSE
It started in the desert. The Coachella heat. Bodies moving. Chaos in the air. Then, a scent. Raw, addictive, impossible to ignore. It smelt like freedom. Like who you become when no one's watching. Raquel returned home obsessed with recreating that moment. That split-second feeling: I need to know what you're wearing. WHO IS ELIJAH was born that day.
Built from scratch. No funding. No contacts. No apologies. Just instinct, obsession, and the kind of taste you can't fake. From a garage in Australia to a globally stocked fragrance house, this is what happens when you refuse to ask for permission.
This isn't perfume as usual. This is fragrance as identity. As armour. As an everyday act of self-definition. No ego. No heritage. Just raw instinct in a bottle.
This isn't a fragrance brand. This is a document of a real woman. Every bottle, every scent, every character a version of her. And now, a version of you.
WHO WE ARE
We create fragrances for those who know exactly who they are, and love changing the answer.
This isn't a perfume brand. This is WHO IS ELIJAH.
Where scent seduces. Identity shapeshifts. And every creation leaves a mark.
We don't do nostalgia. We don't do florals for spring.
We craft personas. Characters. Alter egos bottled in glass.
Unapologetic. Addictive. Unforgettable.
Inside this House live characters, not products. Each scent is a version of you at your most powerful, provocative, confident self. The people you become when you walk into the room and own it. Because in this House, we don't follow rules. We make statements.
And each spray is another beginning.
MANIFESTO
WHO IS ELIJAH isn't a question. It's a statement.
It's the refusal to be pinned down. The refusal to be defined by one identity. The freedom to shift, seduce, disrupt on your own terms, at your own pace, for no one but yourself. To wear fragrance not as a finishing touch, but as an opening move.
We create for the shapeshifters. The mood-switchers. Those who never follow the brief because they are the blueprint. They don't ask who to be. They decide. Every day. Every night. Every spray.
Inside this House, there are no products. There are only characters. And you decide which one you are today.
They wear scent like a private code. A power move. A signal to themselves and no one else, that they know exactly who they are today. Tomorrow might be different. That's the point.
WEAR WHO YOU ARE. NOT WHO YOU SHOULD BE. WHO YOU ARE.
SHOP WHO IS ELIJAH AT OZ HAIR AND BEAUTY
Shop the full WHO IS ELIJAH eau de parfum collection at Oz Hair and Beauty, with free Australian shipping over $59.
Frequently asked questions(8)
What is who is elijah?
Who is elijah is a cult Australian fragrance brand known for bold, addictive eau de parfums designed to be worn as identity rather than a finishing touch. Built from scratch in Australia, the house creates unisex perfumes that let you shift, seduce and reinvent yourself with every spray. Shop the full who is elijah range, including hero scents Morning After and Wall Street, at Oz Hair and Beauty.
Are who is elijah perfumes unisex?
Yes. Every who is elijah eau de parfum, including Morning After and Wall Street, is designed to be worn by anyone. The notes are built around mood and identity rather than gender, so you can pick a scent based on how you want to feel rather than who it's "for."
What sizes do who is elijah perfumes come in?
Who is elijah eau de parfums are available in 10ml, 50ml and 100ml. The 10ml size is a great way to try a scent like Morning After or Wall Street before committing to a full-size bottle, while the 50ml and 100ml sizes suit those who've found their signature.