Keep your platinum blonde looking fresh-from-the-salon! This sulfate-free and silicone-free shampoo is specially made for the unique needs of cool blondes. It gently washes away dirt while its Violet pigments instantly cancel out those annoying yellow or brassy tones. Not only does it protect your color from fading in the sun, but it also features a "Detox" agent that clears away metallic buildup from your water. With moisturizing Panthenol, your hair stays strong, hydrated, and shines with a beautiful, icy glow.

What are the features and benefits of La Biosthetique Hair Mask Icy Crystal. 07. LV Colouring Shampoo 250ml?

• — Direct Violet Pigments: The "Brass Killers" that revitalize cool tones and stop yellowing.
• — Panthenol (Vitamin B5): Strengthens the hair from the inside out and locks in hydration.
• — Sunflower Extract & UVB Filter: A double-shield that stops the sun and free radicals from fading your color.
• — Polyphosphate: A clever detox agent that cleans away metallic bits from your water.