Matrix Total Results Keep Me Vivid Shampoo 300ml is a sulfate-free shampoo that keeps hair color in and the no-no's out.

This shampoo has a milky high-foam lather that gently cleanses hair while maintaining vibrancy and preventing color fade. Its fragrance includes notes of vanilla, coconut, and cotton candy. Using the Keep Me Vivid system, your hair color can last for up to 21 washes and benefit from increased shine.

• Sulfate-free color care technology maintains vibrancy of fast-fading colors.
• Next-generation milky high-foam lather gently cleanses hair.
• Contains 3 types of pearl dust to help lock in color.
• Sweet fragrance with vanilla, coconut, and cotton candy.
• Use with Keep Me Vivid Conditioner, Keep Me Vivid Color Velvetizer & Keep Me Vivid Color Lamination Spray for best results.

This shampoo is perfect for those who want to maintain the vibrancy of their hair color while gently cleansing their hair and preventing color fade.

How to use Matrix Total Results Keep Me Vivid Shampoo 300ml:

1. Wet hair thoroughly.
2. Apply a small amount of shampoo to your scalp and massage it gently with your fingertips.
3. Work the shampoo through your hair, from root to tip, creating a lather.
4. Rinse your hair thoroughly with warm water.
5. If necessary, repeat the process.
6. For best results, follow with Matrix Total Results Keep Me Vivid Conditioner.
7. Use regularly to maintain vibrant hair color.