Paul Mitchell Platinum Blonde Shampoo 1000ml brightens blonde, gray or white hair with cool violet pigments while hydrating and adding shine.

This shampoo gently cleanses hair with mild ingredients that retain moisture and soften the hair. Its powerful combination of conditioning agents and extracts provides ample moisture and intensified shine, leaving hair looking healthy and vibrant. The cool violet pigments help to brighten and/or enhance blonde, gray or white hair while neutralizing yellow tones.

• Brightens cool violet pigments help to brighten and/or enhance blonde, gray or white hair while neutralizing yellow tones.
• Hydrates and adds shine a powerful combination of conditioning agents and extracts provides ample moisture and intensified shine.
• Gently cleanses mild ingredients cleanse while retaining moisture and softening the hair.

This shampoo is perfect for those who want to brighten and hydrate their blonde, gray or white hair while neutralizing yellow tones and adding shine.

How to use Paul Mitchell Platinum Blonde Shampoo 1000ml:

1. Wet hair thoroughly.
2. Apply a small amount of shampoo to your scalp and massage it gently with your fingertips.
3. Work the shampoo through your hair, from the roots to the tips.
4. Rinse your hair thoroughly with warm water.
5. Repeat the process if necessary.
6. For best results, follow with Paul Mitchell Platinum Blonde Conditioner.
7. Rinse your hair thoroughly with cool water to seal the cuticle and add shine.
8. Towel dry your hair and style as desired.