Virtue Curl Shampoo 60ml is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern.

Hydrate, nourish, and protect curls from humidity, heat, and environmental damage with this silicone- and sulfate-free formula. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

• Hydrates, nourishes, and repairs curls.
• Protects against humidity, heat, and environmental damage.
• Facilitates natural curl patterns while repairing brittle hair.
• Silicone- and sulfate-free formula.
• Free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Virtue Curl Shampoo is ideal for a broad range of soft waves to highly textured curl patterns and is safe for color-treated and chemically treated hair.

How to use Virtue Curl Shampoo 60ml:

1. Wet hair thoroughly.
2. Apply a small amount of shampoo to your scalp and massage gently with your fingertips.
3. Work the shampoo through the length of your hair, focusing on the ends.
4. Rinse thoroughly with warm water.
5. Repeat if necessary.
6. Follow with Virtue Curl Conditioner for best results.
7. Rinse hair with cool water to seal the cuticle and enhance shine.
8. Towel dry hair gently and style as desired.