Virtue Volumising Primer 150g builds, lifts, and sets hair with a weightless spray that creates the perfect foundation for style and builds natural volume.

This light mist works to create memory at the root and architect your style for all-day hold, while protecting against heat and environmental damage and mending fine hair prone to breakage with the exclusive Alpha Keratin 60ku® protein. Formulated with this revolutionary protein, the lightweight primer allows you to build your dream style without any stickiness or build-up, giving fine or flat hair a pre-styling boost and strengthening the hair over time, leaving it lustrous and shiny.

• Builds natural volume and creates the perfect foundation for style.
• Protects against heat and environmental damage.
• Mends fine hair prone to breakage with exclusive Alpha Keratin 60ku® protein.
• Allows you to build your dream style without any stickiness or build-up.
• Gives fine or flat hair a pre-styling boost.
• Strengthens the hair over time, leaving it lustrous and shiny.
• Suitable for all hair types.
• Safe for color-treated and chemically treated hair.

This product is ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down, especially good for those with fine or flat hair sensitive to product build-up.

How to use Virtue Volumising Primer 150g:

1. Start with clean, towel-dried hair.
2. Shake the bottle well before use.
3. Hold the bottle 6-8 inches away from your head and spray evenly throughout your hair, focusing on the roots.
4. Use your fingers to distribute the product evenly through your hair.
5. Blow-dry your hair as usual, using a round brush to create volume at the roots.
6. Style your hair as desired.
7. For best results, use in conjunction with other Virtue hair products.
8. Repeat as needed, depending on your hair type and desired level of volume.