Joico Colorful Anti-Fade Shampoo 300ml is a gentle cleanser that preserves the long-term vibrancy and intensity of gorgeous hair color while washing away daily buildup and debris.

This shampoo is free of SLS/SLES sulfates and fortifies hair for 3X greater resistance to breakage, making it perfect for those who want to gently cleanse their color-treated hair while protecting it from damage and preserving its vibrancy and tonal integrity.

• Preserves the long-term vibrancy and intensity of gorgeous hair color.
• Gently cleanses color-treated hair.
• Fortifies hair for 3X greater resistance to breakage.
• Free of SLS/SLES sulfates.
• Washes away daily buildup and debris.

This shampoo is perfect for those who want to protect their color-treated hair from damage and preserve its vibrancy and tonal integrity while gently cleansing it on a daily basis.

How to use Joico Colorful Anti-Fade Shampoo 300ml:

1. Wet hair thoroughly.
2. Apply a small amount of shampoo to your scalp and massage gently.
3. Rinse thoroughly with warm water.
4. Repeat if necessary.
5. For best results, follow with Joico Colorful Anti-Fade Conditioner.
6. Use regularly to maintain vibrant, long-lasting color.
7. Avoid contact with eyes. If contact occurs, rinse immediately with water.
8. Store in a cool, dry place.